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  • ENGAGE.EU Student Marketing Challenge 2026/2027

ENGAGE.EU Student Marketing Challenge 2026/2027

Organised by the ENGAGE.EU Board of Learners

Design the campaign that puts ENGAGE.EU on every student’s radar!

Do you have ideas on how to reach students? The ENGAGE.EU Student Marketing Challenge invites students from our 10 partner universities to turn those ideas into a real campaign. You will be placed in an international team of five students, each from a different partner university, and together you will design a marketing and communication campaign for ENGAGE.EU. Your team then pitches it online to the ENGAGE.EU Marketing Team and a jury of professionals and professors.

This is your opportunity to:

  • Build real marketing skills: Audience analysis, strategy, campaign planning and content creation, with workshops and a mentor.
  • Shape your own university experience: Your ideas can change how ENGAGE.EU reaches students at the ten partner universities.
  • Build bridges across cultures: Work with students from five countries and grow your network.

The Challenge

All teams work on the same task: “How can we improve ENGAGE.EU at our partner universities?” The task has three focus areas:

  1. Events: Event formats for the Local Learner Chapters (LLCs).
  2. Communication: Reaching students from Bachelor to PhD about our courses and events.
  3. Online platforms: Marketing strategies for our online channels.

Your team covers all three areas and can make one of them the heart of its campaign. You receive the brand material (logo, colours and style guide) and a briefing at the kick-off.

Key Dates

  • Applications open: Thursday 29 October 2026
  • Applications close: Friday 13 November 2026 (23:59 CET)
  • Selection: 16 – 20 November 2026
  • Results and confirmation: 23 – 25 November 2026
  • Online kick-off: Monday 30 November 2026
  • Campaign submission: Sunday 14 February 2027
  • Final online pitches: 22 – 25 February 2027
  • Winners announced: Friday 26 February 2027

Who Can Apply

Bachelor, Master and PhD students from all study fields at the 10 partner universities. No marketing background is required. There are 45 places in nine teams of five.

What to Submit

  • Statement of motivation:
  1. Max. 100 words: How would you convince a first-year student to discover ENGAGE.EU?
  2. Max. 300 words: Describe your motivation for applying to the Student Marketing Challenge. In your answer, explain why you want to participate, what you would contribute to an international team, and what you expect to learn from the experience. (If you have a portfolio you want to upload, provide the link to the portfolio here.)
  • CV: PDF, max. 2 pages, in English.

No transcript required. Applications are individual; the Board of Learners forms the teams.

Apply through eJourney HERE

Need help with eJourney?
For technical issues or problems with eJourney, please contact ejourney-support@uni-mannheim.de or visit the eJourney Online Help.
For questions regarding the application process or the offers, please get in touch with your ENGAGE.EU contact or ERASMUS office at your university.

Challenge Structure

Expect around 3–4 hours of teamwork per week, lighter during the exam period.

  • Discover: (30 November – 18 December 2026)

Online kick-off and brand briefing, two workshops (audience and strategy; content and social media), audience research and a one-page challenge statement.

  • Break: (19 December 2026 – 6 January 2027)

No sessions and no deadlines. Enjoy the holidays!

  • Develop: (January 2027)

Your team builds the strategy, activities and content plan, with a mentor check-in.

  • Deliver: (1 – 14 February 2027)

Final campaign: deck, four-week posting calendar and at least three post mock-ups.

  • Final: (22 – 26 February 2027)

Online pitch of 10 minutes plus questions to the Marketing Team and the jury.

What You Gain

  • Personalised mentorship with marketing professionals or professors.
  • A certificate and visibility on ENGAGE.EU channels and at ENGAGE.EU events.
  • The chance to present at the Annual Student Conference and see your ideas used.
  • An international network across ten European universities.

Don’t Miss Out!

Apply through eJourney (link above) and follow our social media channels for updates. Selected students will receive the welcome pack and the exact session dates.

Questions? E-mail us at: boardoflearners@engageuniversity.eu